500C Feelgood Playlist

Feelgood tunes for a feelgood car -  Summer 2009 saw the launch of a jaunty new addition to the Fiat 500 family: the Fiat 500C, the convertible version of the iconic 500 supermini. To celebrate the arrival of the ultimate feelgood car, Fiat and Spotify teamed up to create a social media first: a branded playlist of feelgood summer tunes, as contributed by Spotify users. Audio and banner ads on Spotify invited music lovers to click through to the campaign landing page and add their favourite happy tracks. Twitter updates kept people posted when songs were added, encouraging further click-throughs and generating conversations on a timeless theme: ‘What’s your all-time favourite tune’?