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Priority Moments - Tweet Ring
In July 2011 O2 launched Priority Moments - a location based mobile service giving O2 customers exclusive offers and experiences on the high street from some of the UK’s best loved brands – from meals, books and fashion accessories - all at the touch of a button. Our job was to spread the word the week before the advertising broke. Our solution was to give our Facebook fans the chance to win a Samsung smartphone with the Priority Moments App pre-installed. To win it they had to encourage the community to tweet the hashtag #O2Priority moments. The more tweets that were sent the more we revealed the phone number of one of the smart phones. Once the whole phone number was revealed all they had to do was to Ring it, to Win it. The first to call the phone number took the smartphone. - The first day saw 1000 tweets sent generating over 3 million impressions - By the third day we topped 3265 tweets in one day - By the 5th day we were trending in cities nationwide with over 10,000 tweets sent with the hashtag #O2PriorityMoments. -
The Social List
To help promote this year's Sunday Times Rich List, the newspaper's annual list of Britain's wealthiest people, VCCP created The Social List, a sister list based on people's social networking 'worth'. Visitors can log in with their Twitter, Facebook, LinkedIn or Foursquare details and are then ranked according to their 'Social worth' based on their tweets, posts, shares, retweets, tags and mentions. Free to join, participants will simply need to link up whichever social networks they use and want to be included. Every morning The Sunday Times Social List will make its calculations. People’s results will change daily as new people join and scores are updated. On the results page you can see a list of the top 2000 most socially wealthy people at any given time. You can also see how you compare with friends and colleagues who have also signed up. To help people see where they are in the grand scheme of things, they are allocated a rank when they join and a badge that goes with it. This could change from ‘Fledgling’ through to the top spot, ‘Titan’, over time, depending on how well they are doing. The Sunday Times Social List was designed so that anyone can join in and take their place on the List - no matter how active or idle they are on social networks like Facebook and twitter. The Social list builds on The Sunday Times’ history of publishing definitive lists that become part of popular culture, creating a list that's not only useful, but something everybody can be a part of. -
Why Do?
The 'Why Do' project aimed to tackle the widening generation gap through the innovative use of technology. A live online question and answer service enabled adults to gain a better understanding of young people, by asking volunteer under-25s questions about their attitudes and behaviour. We provided a forum that was safe, inviting and easy to use for both parties. Meanwhile an interactive video adventure, 'What's your street age?', put users in the shoes of a young person to see how they fared. This was hosted on Facebook. As well as raising awareness of some of the issues and challenges faced by typical young people, the video adventure boosted traffic to the Why Do site hub and increased word-of-mouth around the campaign. Results During the campaign 170,000 people calculated their Street Age on Facebook, while O2's Facebook Likes went up by a massive 68%. 85,000 people visited the Why Do hub and asked the volunteer young people 2,500 questions. And this without any above-the-line media presence. 'Why Do' provided a concrete demonstration of O2's 'We're better, connected' philosophy and its 'Think Big' programme of community and pro-social action. But it also showed the power of social media to generate useful and interesting content. As well as a safe and helpful way of connecting different generations, it became a fascinating record of the concerns and attitudes of modern Britain. -
The Ball
The idea behind the new Dyson campaign was to launch Dyson's pioneering new vacuum cleaner 'The Ball' in an innovative way online. To demonstrate its agility and fluid movement in a fun, interactive and engaging way. The ball is different from all other vacuum cleaners as it is built around a large yellow ball that allows the user to manoeuvre it much more easily than a conventional cleaner. Lastly, to create some pre-launch hype and buzz around this new and exciting product. We bought two skyscraper ad units on a selection of websites and placed them on opposite sides of each other on the site's homepage. One acted as an expanding ad unit and once initiated, it launched a page overlay that allowed the viewer to play a modern, branded version of the classic game 'Pong' over the content of the site. A creative and clever use of technology that delivered a fun, un-intrusive, interactive online execution for a pioneering new product and Brand. -
Locate the 8
The launch of the second series of Prison Break on Five included one of the first alternate reality games in the UK. As the shows stars attempt to evade capture, viewers take part in an online manhunt across some of the web's most popular sites. By using second-generation sites such as MySpace, Flickr and YouTube as our hiding places, we found a way to reach and actively participate with sophisticated internet users in the target market, delivering an average of 13 touch points per player, with an astonishing 50% of entrants completing all stages of the manhunt.
Agency profile
VCCP
Get in touch with VCCP
Contact Email:
info@vccp.com
Website:
www.vccp.com
Address:
Greencoat House
Francis Street
Victoria London
SW1P 1DH
Country:
United Kingdom
Telephone:
020 7592 9331
