Working with Grey London, our brief was to create an engaging online campaign that centres on a series of funny ‘disaster themed’ films that emphasises the slowness of FRijj milkshake.  The website introduces, Martha – a creepy character who visitors can direct to destroy various bits of a model town by pouring thick sticky Frijj onto it. This action triggers five films which show the ‘disaster’ playing out – typically a 50s style town in which endless, pre-apocalyptic screaming greets the arrival of the blob of Frijj. We wanted to give the experience an eerie sense of intrigue in both the design and interaction.  Users are also encourage to ‘Frijj something’ –we created a YouTube channel where people can play around with the product. The best of the entries we get will be showcased at Frijj’s film festival which will be held for six weeks across London, and will allow people to watch classic movies for free.  The microsite is supported by 2 online advertising campaigns and viral content.