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Pass the parcel
Cadbury asked TBG Digital to design a Facebook application to help launch their UK Facebook channel, promoting “Cadbury’s Spots and Stripes” and “Cadbury’s Heroes” whilst generating fans through sharing and establishing high engagement levels. We created Cadbury Pass the Parcel, a true ‘Social by Design’ game - users are required to share with friends in order to unwrap their parcel. Prizes included 200 pairs of London 2012 Paralympic Tickets, a Cadbury World Family Ticket and tins of Cadbury’s Heroes. Campaign Performance: - The game was shared 680,000 times, resulting in an increase of fans from zero to 70,000 in 3 weeks. - Over 8% of fans actively posted content or commented, demonstrating that the campaign recruited highly engaged brand advocates. - Unique visitors to www.spotsvstripes.com increased by 1,640%. -
Vodafone - Evolution of mobile
Vodafone approached TBG to help launch their new YouTube channel. With a limited budget we wanted to produce something relevant that provoked conversation amongst customers and kickstarted the channel. We took the tried and tested meme of 3D projection mapping and gave it a new spin. The smallest ever 3D projection mapping project. Projecting onto various handsets, the video charted the development of mobile technology through the last 3 decades starting with the Motorola dynaTAC and ending controversially with an android HTC (iPhone fail as the kids said). With zero seeding budget, the video racked up 500,000 views in 2 weeks and is well on the way to becoming the most viewed 3D projection mapping video ever. - We trended on twitter for 3 days - Were shared 1.2 million times - Became the most viewed YouTube video in the technology category - Featured in Time magazine, The Guardian, creativity-online, pfsk, adverblog and many many more. - And most importantly, clicks to the Vodafone store went up 400%
Agency profile
TBG Digital
TBG Digital collaborates with customers to build digital campaigns that exceed expectations. Our customers represent some of the top consumer brands worldwide. We have offices in London and San Francisco.
Get in touch with TBG Digital
Contact Email:
+44 (0) 20 7428 6651
Website:
http://www.tbgdigital.com
Address:
TBG London
100 Highgate Studios,
53-79 Highgate Road,
London NW5 1TL
Country:
United Kingdom
Telephone:
+44 (0) 20 7428 6650
