#TOPMAN360Topman wanted to give their fans the chance to be on the front row of their upcoming show at London Collections: Men. So we created #Topman360 - an innovative and interactive social experience that gave their fans the chance to win tickets to the event, or view the show LIVE online from the front row. Pre-show, we ran a competition giving four lucky fans the chance to attend to the fashion event for real. To win, they simply had to share a Topman Design invite with their friends on different social networks. The users with the most replies, won. For the fans that couldn't make it in person, we built the ultimate online Front Row experience. Using an innovative and interactive 360° livestream, fans were able to control the camera to view the latest collection from any angle they wanted. They could also interact with industry insiders and VIPs such as The Sunday Times Style, Henry Holland, iD Magazine, Lulu Kennedy and Simon Chilvers. They were tweeting live from the front row of the show, each tweet appearing in the live stream itself for viewers to view instantly - a Twitter first. Using our 'shoot the show' feature, fans could even take live photos of their favourite looks to share on their social networks. They could also capture some live shots of fellow front row members - fashion influencers such as Ronnie Wood, Nick Grimshaw or David Gandy. Streamed to over 100 countries live on Facebook and Topman360.com, it gave fashion fans a boundary pushing interactive experience - all from the best seat in the house.
Pass the parcelCadbury asked TBG Digital to design a Facebook application to help launch their UK Facebook channel, promoting “Cadbury’s Spots and Stripes” and “Cadbury’s Heroes” whilst generating fans through sharing and establishing high engagement levels. We created Cadbury Pass the Parcel, a true ‘Social by Design’ game - users are required to share with friends in order to unwrap their parcel. Prizes included 200 pairs of London 2012 Paralympic Tickets, a Cadbury World Family Ticket and tins of Cadbury’s Heroes. Campaign Performance: - The game was shared 680,000 times, resulting in an increase of fans from zero to 70,000 in 3 weeks. - Over 8% of fans actively posted content or commented, demonstrating that the campaign recruited highly engaged brand advocates. - Unique visitors to www.spotsvstripes.com increased by 1,640%.
Vodafone - Evolution of mobileVodafone approached TBG to help launch their new YouTube channel. With a limited budget we wanted to produce something relevant that provoked conversation amongst customers and kickstarted the channel. We took the tried and tested meme of 3D projection mapping and gave it a new spin. The smallest ever 3D projection mapping project. Projecting onto various handsets, the video charted the development of mobile technology through the last 3 decades starting with the Motorola dynaTAC and ending controversially with an android HTC (iPhone fail as the kids said). With zero seeding budget, the video racked up 500,000 views in 2 weeks and is well on the way to becoming the most viewed 3D projection mapping video ever. - We trended on twitter for 3 days - Were shared 1.2 million times - Became the most viewed YouTube video in the technology category - Featured in Time magazine, The Guardian, creativity-online, pfsk, adverblog and many many more. - And most importantly, clicks to the Vodafone store went up 400%
TBG Digital collaborates with customers to build digital campaigns that exceed expectations. Our customers represent some of the top consumer brands worldwide. We have offices in London and San Francisco.