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The Ultimate Dragon Trainer
What better way to promote Paramount’s 'How To Train Your Dragon' movie, than by turning its audience into an army of budding dragon trainers! Greenroom@Momentum developed a call to action that invited the film's core audience of 8-12 year old kids to 'Become the ultimate dragon trainer'. To facilitate this, consumers were encouraged to journey through the campaign assets, garnering points for their interactions. There was a competition incentive to further grease the wheels and bespoke assets created by Greenroom were used to amplify the experience -
Extinction
A groundbreaking online event which engaged participants right up until DVD release day. We used online PR, seeding and an advertising campaign to drive traffic to the Resident Evil Extinction website. Here, users signed up and created a competition avatar which they looked after until the day they were released onto the web into some never seen before live rich media placements over a number of sites. Here, they were killed off throughout the day...until there was only one. -
425.tv
December 2004 saw the launch of the fourtwentyfive TV channel (www.fourtwentyfive.tv), brought to you by PlayStation�. The channel is an online only broadcast from 4:25pm to 4:35pm and was the brainchild of the Greenroom Digital. The idea behind the site is to ease the tedium at the most boring and lowest part of the working day � 4:25pm. The site broadcasts each day for only ten minutes and aims to be a fun 'holiday for the mind'. Rather than create a generic website displaying PlayStation's TV advertising, Greenroom's aim was to push the technological and creative scope of the project and deliver a unique online event. An event that is as much a celebration of the PlayStation brand as it is an opportunity to alleviate the boredom of the working day. The site also saw a tie up the radio station XFM and was supported by viral and online PR activities. -
Resistance: Fall of Man
The Resistance ‘experience’ is the focal point for the pan-European release of PlayStation 3’s lead title. Greenroom created a unique, multi-media, cinematic back story that takes the user up to the point where the game begins. This approach blurs the boundaries between gaming and cinema and captures the exciting zeitgeist of convergence happening to the entertainment industry today. The site was a year in planning and production and features bespoke film and CGI content, all brought together to deliver a highly emotional interactive journey.
Agency profile
Momentum UK
Momentum is a fully integrated marketing communications agency that helps to keep brands fresh, energised and relevant in today's Phygital™ world
Get in touch with Momentum UK
Website:
www.momentumww.co.uk
Address:
151 Rosebery Avenue
London
EC1R 4AB
Telephone:
0203 350 0000
