-
Lynx Angel Ambush
To bring to life the seductive effect of Lynx Excite, the fragrance so tempting “even angels will fall,” Lynx created a breath-taking Augmented Reality digital outdoor campaign which brought to life the iconic TV creative across large scale sites in London and Birmingham. To make angels fall, members of the public stood on a ‘hot’ spot on the ground where a camera captured the action and broadcast it on to the digital outdoor screen. People then watched as angels appeared to plummet from the sky landing next to them in a cloud of dust before flirting with them adoringly. Created and conceived by Mindshare Invention, produced by Grand Visual and Mind's Eye, the Unilever campaign blended live real-life footage with green screen studio footage of the Lynx angels. The interactions were vision mixed live using a complex integration of bespoke software with existing site technology. Bespoke floor media at the sites, 2 of the highest footfall sites in the UK, created an anchor point where the digital angels could seemingly interact with real people. A film was created out of the experience and it has already achieved over 320k views in two weeks, helped by 4,835 Facebook shares, 1,298 tweets and 139 blog posts. -
Keeping Keeley
Mind’s Eye was approached by Freud Communications and Mindshare to write and produce an interactive film for Lynx consumers based around the new product, Twist. The result was Keeping Keeley, starring Keeley Hazell alongside Blake Harrison from Channel 4's 'The Inbetweeners' and Mike Fielding from BBC comedy 'The Mighty Boosh'. The 12 minute film was scripted by the BAFTA award winning team behind C4’s comedy Green Wing. Guys could watch the film on the Lynx fan page on Facebook by installing the custom-made App. In the film, the viewer is able to control the fate of the protagonist, Jack, over the course of one unforgettable night, as he has to ‘Twist’ to keep Keeley interested… and hopefully a lot more! The ‘Twist’ moments were placed every 60-90 seconds to retain engagement. The campaign is running exclusively on Facebook and Xbox Live platforms for the initial two months before moving on to Youtube. Oil Studios created the Facebook App while TMW is running the Lynx Facebook page. Early figures: 125,000 users of the App on Facebook. 20,000 Lynx Facebook fans before the campaign, currently 69,000 fans and rising. Average view time is approx 18 minutes, well in excess of the 12 mins run time. On XBOX: Over 150,000 people have downloaded the Keeping Keeley campaign.
Agency profile
Mind's Eye
We are a multi-award winning and BAFTA nominated film production house.
Get in touch with Mind's Eye
Contact Email:
hughie@mindseyemedia.tv
Website:
www.mindseyemedia.tv
Address:
15 Percy Street
London
W1T 1DS
Country:
United Kingdom
Telephone:
020 7636 4100



