High powered business people don’t relish the prospect of business travel but it’s simply something they have to do, after all there’s no substitute for meeting clients face-to-face.  This advertising is intended to build awareness and understanding of the United Airlines brand by demonstrating an empathy with business people and the realities of their travel experiences.

To celebrate the launch of their new route between Dubai and L.A, Emirates is giving people the opportunity to star in a short film.  The Exposure of Tom King is a movie about blackmail and deceit, Hollywood egos and human relationships. The twist is the short movie has already been shot, in Los Angeles, but with absolutely no people in it at all. People from all around the world have been auditioning for a role, via their webcam.  The Hollywood casting director, AVY KAUFMAN (Brokeback Mountain, Capote, Sixth Sense, The Bourne Ultimatum) will be casting for each of the main roles.  The final movie will have a global cast, acting in the same scenes, but who have never actually met.

Emirates use the endline “Keep discovering” to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track, exploring and experiencing things that you might ordinarily miss out on. Our brief was to encapsulate this spirit through an online advertising campaign.  Solution The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot. Rolling over the hotspot switches the film to the point of view of someone directly experiencing the subject. By excluding people who don’t have a sense of curiosity, we know that people who do see the reveal will relate to the spirit of “Keep discovering”. All the footage was shot bespoke for online advertising formats.

Casino advertising on the whole encapsulates the worst of online advertising. Our brief was to create a campaign that was unlike any competitor advertising but also dramtised the fun of Virgin Casino.  We used the Perrier-nominated comic ensemble The Dutch Elm Conservatoire to star in a series of ads that had them reacting in unexpected ways to well known casino phrases.

Self promotion is a tough brief. We are all interested in ourselves but why should anyone else sit through a presentation on how good you think you are? We took a different approach to at least alleviate this narcissistic trap and tried to create something which was entertaining and gave a good insight into how we work.

The International Herald Tribune recently sponsored an art season called Breathless. Comprising of avant-garde films, theatre and public art. The name Breathless comes from the famous French film.  The girl in the film wears an IHT t-shirt. To advertise the season we filmed our own IHT girl walking around the venues where the arts season will be taking place. By clicking on the girl you follow her into the next ad thereby you can be taken on a tour through all the ads and all the breathless venues in London.  This also provided another way of navigating the microsite. 

Eyeblaster is a rich media technology company. Work with them and your online advertising can be extremely rich with big file sizes, lots of flexible formats, streaming video and audio and many more technical possibilities.  The only problem is that this technology gets abused by poor digital creative agencies making crash bang wallop ads just because they can.  The big idea behind this campaign was to highlight this abuse and stop it. Yes with eyeblaster technology you can even make a turd look amazing, but it's still a turd.  The file size ad ran on New Media Age and the ESA network but was banned by The Guardian and Haymarket. 

Brief  DCSF and the National Year of Reading asked us to help them in their quest to make 11-14 year old boys more enthusiastic about reading.  Solution We wanted to show that reading isn't just about school, but the key to social currency and being 'in the know'. It was also important that the content could compete with the sort of things the boys watched on Youtube.  'Get the knowledge you need. Read':  Every two weeks, the National Year of Reading set Garron (the presenter) a dare. The first was to become a hip-hop video director and convince members of the public they were performing in a real hip-hop music video. In the second dare Garron attempted to sell a box of tat as priceless football memorabilia. And for the final dare, Garron got a class to take part in the latest fitness craze 'Animalcise'.  The boys were encouraged to read content and add information to his Youtube page to help him complete the dares. This proved a good way to get boys to read and contribute, in a fun rather than educational way. 

Brief Samsung asked us to promote the European launch of the Beat DJ -- a mobile phone with outstanding music playback quality (courtesy of Bang & Olufsen hardware) and unique DJ-style MP3-remixing features.  Solution Our insight was that, so good is the Beat DJ at playing music, you would hate to have it interrupted -- there's nothing worse than having your favourite track fading out to an incoming call from work, or a text from your mum, after all.  With this in mind, a competition was devised to highlight the music credentials of the handset, and on 7 July 2009, 100 individuals from across Europe competed in The Last Call, a 24-hour silent-disco contest, dancing to a non-stop playlist on their Beat DJ. If they received a call or a text, they were out. If they stayed in, they had the chance to win €10,000.  The first part of the campaign saw all 100 contestants use their social networks to be anti-social i.e tell everyone they know not to call or text them on the big day.  The contest was broadcast online for the full 24 hours. Visitors to the site could contribute to the competition playlist, upload video or images to be displayed live at the venue, and send in messages of support or distraction with Twitter. 

The campaign is to announce Emirates new nonstop flight from Dubai to Sao Paulo (it used to take 31 hours). The idea is simple, Fernando talks about how great Brazil is nonstop for 14 hours and 40 minutes, the time of the new flight.  It was done in one take, without any breaks, cuts or edits and is currently under review with the Guinness Book of Records for the longest advert ever.