The Green Party asked us to help position them as the credible alternative – a party with some of the most progressive ideas on how to tackle day to day political issues such as housing, pensions, the health service and banks, underpinned by some of the most forward thinking ideas on the environment.  The ambition was big, the budget tiny.  Our solution was an innovative multi-media campaign with a strong digital focus.  The idea was to make every part of it as sharable and relevant to people as possible.  We used the colours associated with the various parties to create a distinct look and feel and tried to avoid getting involved in any of mudslinging everyone else was up to. 

Can you hide your filthy Pot Noodle habit from your hysterical girlfriend? This interactive video game let’s you try. If you get caught you know how much trouble you’re in, you slag.

This year Virgin Money have been running a campaign for the Virgin Credit card with the endline ‘Life is more exciting when you say ‘yes’. They asked glue to bring it to life online in various simple and rich media formats, which we have done in various phases over the last few months. For this particular phase of the campaign we also suggested an innovative way of using email that we don’t think has been done before. It dramatises the proposition really well. The emails work in black and white but they are even better if you have a colour printer. Enjoy.

The new MINI Cooper S with JCW GP Kit is the leanest, meanest MINI ever. The car sold out even before launch but MINI wanted to do something that would reinforce the manly attitude of the new model. Enter Daniel, a hard bloke with a blunt and scarily knowledgeable message for all men who appear to have forgotten just who they are...

Due to the advanced levels of fitness, initiative and determination, a career in the Royal Marines is unsuitable for the vast majority of people. This means that they always have an on-going need to recruit more appropriate people to their organisation.  A successful recruitment campaign featuring the strapline, “99.9% need not apply” runs across a wide range of media, including TV, cinema and print.  The role for online advertising is to use the unique, interactive nature of the medium to really bring to life the physical and mental demands that make that thought so appropriate to the Marines. These ads aim to provoke and challenge viewers. 

We’ve helped MTV to create a brand new site called Starzine.  Starzine is an online magazine where users can create their own pages using their own picture messages combined with graphics from the site.  And it’s a competition. The idea is to see who can get the most votes for their pages, make it on to the front cover and become famous.  The ad campaign ran on MTV sites across Europe, using deliberately rich, interactive and in-yer-face formats to grab attention

This recruitment campaign for the Royal Marines sets interactive challenges to see if we have what it takes to make it in Britain’s elite fighting force. Aimed at a male, gaming audience of 16-24 year olds the message is clear – 99.99% need not apply.

With this campaign, glue tried to shift current perceptions of the Navy and present it as a modern, high-tech employer with exciting career opportunities. The objective was to drive potential recruits through to the Navy site, using striking creative and big format ads that highlight both the breadth of careers available and the importance of each individual.

Slamdunk the moon and eat a flying shark in your own amazing adventure. Impossible Story aims to bring the “Impossible is Nothing” brand philosophy to life and make it more relevant for our core youth target.  Users can create their own, totally personalised, adidas animation. Simply upload a head and then use the A-Z keys to make your character achieve a unique combination of unbelievable feats. The impossible, the implausible and the incredible – they’re all nothing here. Once you’re happy with your animation, tag the in-film billboard with a message and share your personalised creation with friends.  In the last month over 200,000 people have made an impossible story. 

How do you do a ‘Green’ brief without being too po-faced or worthy about it all? When we got the ‘greener travel’ brief from Virgin Trains and saw the statistics about how environmentally friendly they were compared to planes or cars, we started thinking ‘if the environment had a voice, what would it be saying to us about the way we travel in the UK?’ And that led us to create actual characters for different flora and fauna.  They come from various parts of the UK served by Virgin Trains, so we have a London ‘IT girl’ cow, two Brummie pigs, a family of Scouse sheep, a Glasweigen hedge, and a Bee and Sunflower from Manchester.  In addition to the ads, there are two longer films. The first called Emergency Committee sits over the Virgin Trains site. It features a meeting of all the animals, chaired by a wise Owl where a petition is discussed asking the human population of the UK to reconsider their travel habits. The second film is a more risqué piece called Sex Party that was placed on various high traffic broadcast sites and that plays out as a news report about how the seasons are playing havoc with nature and it’s mating habits in particular…..  Enjoy and remember: Go greener, go cheaper : )