Elvis’s latest digital campaign takes you from in-store to in-tank.  Fish for prizes saw Elvis bringing together pack design, augmented reality, and a state of the art, head bobbling game mechanic to put you into the tank with Drench’s mentally enhanced goldfish ‘Mr Memory’.  Special prize bottles were promoted in-store, with labels which triggered an augmented 3-D Mr Memory to appear when the bottle was shown to the destination webcam game at staydrenched.com.  ‘Mr Memory’ then challenges them to play his amazing head-bopping, bubble popping game. Submersing them into the computer-generated tank, and tracking the player’s head movements as they try to pop interactive bubbles and win prizes.  Players scores are linked to their hydration level and if they achieve a ‘Drenched’ score they have the chance to win great prizes. These include magazine subscriptions, netbooks, sat navs, Boots lunch vouchers, Graze snacks, iTunes vouchers and an annual subscription to LOVEFILM.  The ‘Fish For Prizes’ campaign will feature on all drench and juicy drench variants and use AR technology to immerse consumers in a quest for prizes through a virtual game at staydrenched.com. The game and promotion was conceived and delivered by Elvis. To play the game, use the attached bottle label and code: JH59YW