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Blind Email
You know those annoying e-mails you get everyday with broken image icons, and empty white boxes? We thought we'd take advantage of them. In an effort to raise awareness of the challenges faced by blind and partially-sighted children in the UK, we sent out an e-mail with absolutely nothing in it. Recipients were unable to see any imagery, despite clicking on the familiar 'click here to view images' link. The e-mail was permanently broken. People were directed to a page on the RNIB website where they could learn more about the issues surrounding blind people and make a donation to the charity. The e-mail achieved a click through rate of over 22%. -
One Beat Ahead
Elvis’s latest digital campaign takes you from in-store to in-tank. Fish for prizes saw Elvis bringing together pack design, augmented reality, and a state of the art, head bobbling game mechanic to put you into the tank with Drench’s mentally enhanced goldfish ‘Mr Memory’. Special prize bottles were promoted in-store, with labels which triggered an augmented 3-D Mr Memory to appear when the bottle was shown to the destination webcam game at staydrenched.com. ‘Mr Memory’ then challenges them to play his amazing head-bopping, bubble popping game. Submersing them into the computer-generated tank, and tracking the player’s head movements as they try to pop interactive bubbles and win prizes. Players scores are linked to their hydration level and if they achieve a ‘Drenched’ score they have the chance to win great prizes. These include magazine subscriptions, netbooks, sat navs, Boots lunch vouchers, Graze snacks, iTunes vouchers and an annual subscription to LOVEFILM. The ‘Fish For Prizes’ campaign will feature on all drench and juicy drench variants and use AR technology to immerse consumers in a quest for prizes through a virtual game at staydrenched.com. The game and promotion was conceived and delivered by Elvis. To play the game, use the attached bottle label and code: JH59YW
Agency profile
Elvis Communications
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Get in touch with Elvis Communications
Contact Email:
info@elviscommunications.com
Website:
http://www.elviscommunications.com
Address:
The People Team
Elvis London
3rd Floor
101 New Cavendish Street
London
W1W 6XH
UK
Country:
United Kingdom
Telephone:
020 3451 9500



