Dare has further developed the ATL concept of "things being in the wrong place" by putting the online advertising itself in wrong place.

A digital campaign to promote 'The Big Idea' a Vodafone sponsored TV show about entrepreneurs. The strategy was to drive people to a site where they could submit their own idea to the show - if successful they won £10,000 to help develop their idea.

Premiership fans - listen up. Here’s your chance to sign for your favourite club.  Well, who wouldn't? And who wouldn’t want to put pen to paper in their team's boardroom?  Through raucous singing, clever personalisation and a hairy comedian, Dare helped Barclays give football fans a once-in-a-lifetime chance to put on a shirt and be part of their club.  And just in case a microsite, suite of ads and various emails weren't enough – we decided to complement the project with an interactive TV campaign that Sky described as their most successful ever.

Bringing a b2b brief to life is not always the easiest thing. We needed to promote mobile office solutions – doing business on your mobile - to jaded businessmen. So, we went a little leftfield. Having your office on your mobile means you don’t need a desk anymore, so we decided to build a two tonne steel crusher and let businessmen choose the kind of boring desk they would like to see pulverised before their very eyes.  A quick look at the footage and it’s easy to see why everyone feels the satisfaction of destroying their workplace. The high quality sound alone is strangely satisfying. Once they’ve finished crushing any of six desks, users can see a flash demo of how Vodafone solutions let you do business without a desk.  A very different approach to a business brief, the site has been hugely successful and just featured in the ‘I made the..’ section of Creative Review. 

Dare’s launch of the new Sony Ericsson Walkman phone, the W800, is a real example of idea integration.  We filmed an alternative online ending to the TV ad where a cop chases a criminal over the New York roof-tops while listening to music and talking to his girlfriend on the phone. On the site the characters then literally drop out of the film screen and chase each other, climbing up windows and closing frames.  Other elements included a day speeded up into a 3 minute film explaining the long- lasting battery and rich media advertising. The ads combine video and interactive demos, switching between music and calls on the phone. 

To illustrate the quality of the K750 megapixel camera and its ability to take images wherever you go, Dare have employed the services of world renowned reportage photographer, Martin Parr www.martinparr.com. Over the next three months, Martin will take the K750 with him on every assignment around the world, capturing spontaneous moments as they happen. Each week his 10 best shots will be uploaded to the campaign site created by Dare. Supporting online advertising will help to drive traffic to the site. 

To support the Barclays ATM promotion, we developed a photographic based campaign featuring three famous football managers.  We shot Messrs Redknapp and Co to capture a series of ironic expressions that play on the fact they are probably the only people who would not be pleased to win the football prizes on offer.  To date, response rates have been over 2.5 times the average for financial services advertising.

This viral film is the online expression of the Ginsters "Real Honest Food" campaign. It's also an unashamed homage in Flash to Terry Gilliam's pythonesque animations. Short but sweet.

To promote the relaunch of the Z4, we invited people on a unique ‘virtual’ test drive. In one of the most relevant applications of Augmented Reality technology, we extended the ATL Robin Rhodes ‘Paint’ campaign into a 3D virtual joyride.  By printing out a black and white symbol from the BMW website and pointing it at your webcam, you can drive the resulting virtual Z4 all around your desk. In the process, you create a piece of computer art, which mimics the TV ad. Every stunning detail can be viewed via the high quality 3D model. The colour of the car can be changed and even the new hard-top retractable roof can be opened and closed to show the car to its full potential. We made extensive use of social media networks and seeded the app to key influencers to maximize reach beyond visitors to the BMW site.  In the first 3 weeks of the application going live, 9,400 downloads were made, with an impressive 18% of all page hits resulting in a download. The facebook group has attracted over 1,800 fans and the demonstration video that was produced has generated over 30,000 views on YouTube alone. 

Meet the Hoppers.  First they starred in the world's first-ever online Flashmob on Yahoo! - across 17 countries.  Then they congregated in a warehouse for the last leg of their tour and, boy, were they deflated. More than 17,000 people sprung in to action, pumping the hoppers in the warehouse, live, by the power of Twitter. For every #pumpt tweeted, the hoppers inflated. It even became the #4 trending topic on twitter in November, beating Swine Flu, Thanksgiving and Berlusconi’s divorce.  And what do you do with thousands of pumped up hoppers? Again, that was totally down to the public. They tweeted their ideas to @chiefhopper and then we made the best idea happen.