Carling wanted to give both Tottenham and Manchester United fans the chance to get involved in the action at this year’s Carling Cup final. BMB took advantage of fans’ obsession with their team – and the amount of noise they make on the day – to enhance the atmosphere of the game.  First, they offered fans the chance to create a banner to support their team with their own unique message. The agency built a simple banner design tool on Carling.com, seeded it on fan sites and let both clubs pick 50 winners from the 10,000 banners that were created. Winning banners were then displayed on the pitch side digital perimeter boards during the game.  Alongside these banners the agency created an interactive installation, the Fan-o-meter. BMB measured the noise both sets of fans made during the game, and every 10 minutes converted pitch-side decibels into a giant bar chart, displaying the results on digital boards around the ground.  To spice things up Carling promised to give increasing donations to charity as the fans hit certain decibel levels. It didn’t take long to hit the maximum – the decibel equivalent of a jumbo jet apparently.  Football, DIY banners and shouting – simple stuff, but all adding up to the first interactive Carling Cup final.