The brief Barnardo’s are not the UK’s biggest children’s charity but they are the most tenacious in that they don’t give up on even the most troubled children. This campaign was produced to highlight how Barnardo’s help and support some of the UK’s most difficult children.  The solution The digital films put viewers in the position of the charity, inviting them to interact with a series of troubled children. The campaign aimed to stoke debate in society and show how, even after others have given up, Barnardo’s still believe in the most troubled children.  The interactive digital films ran as full screen HD ads – a first for this medium creating huge impact in the online environment.  Results This online campaign had an interaction rate of 2.04% (well above industry average) with a really high replay rate. An array of PR coverage was also produced which you can view on this short edit