We’ve all used StreetView before. But what would happen if you were captured by the StreetView camera and trapped inside this strange, parallel universe for real? Our new brand campaign for Mercedes-Benz explores what this might be like. Escape the Map follows the story of Marie, a girl-next-door turned camera victim. As the viewer, you must respond to her plea for help, by finding and assisting her in escaping the map before she is deleted. For those that succeed in escaping back to the real world, there is also a very real Mercedes-Benz C-Class Coupé up for grabs. At the heart of the integrated campaign is an innovative five-minute online film starring the Mercedes C63 AMG sport. TV, augmented reality, mobile, print, outdoor and social media work together to complete the campaign, building intrigue and filling in Marie’s back story.

5 Gum has unique flavours that stimulate the senses. We decided to stimulate our consumers’ senses in a completely new way. We created a video game with no video. We pioneered the use of 3D binaural sound technology in smartphones. Wearing headphones gives you the sensation of distance and direction: you can see with your ears. The game is ‘The Nightjar’. In it you need to find your way to safety in a dark spaceship overrun with aliens, by sound alone. It has 14 levels of increasing horror, and features sophisticated writing and acting – the main character is played by Benedict Cumberbatch (Sherlock, Warhorse). It was the centre of a multimedia campaign. Before launch, the spaceships started tweeting their progress through space. We created 5 limited edition posters – launching the game like a sci-fi film. The story also lived in sound based online ads, trailers and events. The NightJar game was developed by Somethin’ Else.

Doritos is a brand who repeatedly turns to the Internet to engage their young exhibitionist 20-something audience, and their latest effort is no exception. Through ‘King of Ads’ we invited consumers to make (and choose) the next Doritos ad and win up to a staggering £200K. But we all know that UGC-ad contests are no longer new, so we really had to up the stakes...  We turned to branded entertainment to add a whole new dimension. We created an entertainment property featuring twenty episodes starring Miquita Oliver, and video-based resources for ad makers. We even invited a panel of specially selected experts to judge the entries – including Bafta award-winning actor, director, and screenwriter Noel Clarke, TV and radio presenter Lauren Laverne , and top ad director David Shane . The finalists were invited to pitch their ads in-person (Dragon’s Den style) to our expert panel. The highlights appeared on a Channel 4 TV show as branded content.  Early results are showing extraordinary consumer engagement – with over 2,000 ad entries, a peak average dwell time of over 24 minutes, over 400,000 website hits, and so far we’ve received 2.5 million video views (and counting!).  Who wins? You decide. Vote at doritos.co.uk (and the winner gets an extra £1 per vote!).  Production by B-Reel and OTW. 

The Economist is read by a broad range of intellectually curious people. To reflect the breadth of content available in the magazine and place a diverse range of readers at readers at the heart of our campaign, we posed the question 'Where do you get your ideas?' The online campaign showcases the physical spaces in which our readers think, the digital spaces they frequent, the music they listen to, and their favourite sections of The Economist. These are navigated via a 3D 'ideas sculpture' that grows over time as people add their own spaces to it

The premise is incredibly simple. Launch a mystery flavour and invite consumers to guess what it is, with the lure of big rewards. A mystery that has inspired much debate, both online and in the real-world.  The supporting three-part advergame expands upon the mystery flavour intrigue, by allowing fans to become the hero in their very own ‘choose your own adventure’. The adventure puts consumers in the driving seat, allowing them to decide their fate by choosing the direction it should take.  The advergame is uniquely integrated with Facebook Connect, which enables a more personalized and immersive experience for Doritos fans. As a result making the game more social and pushing the boundaries of technology.  The integrated campaign created and led by communication agency Initials brought together a raft of cutting edge creative talent including Upset.tv and rehabstudio. AMV BBDO provided digital planning and consultancy.