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The Great Niggle Nobble
O2 set out to recognise the frustrations of thousands of home broadband users in their new animated campaign. They listened to consumer’s niggles and wanted to show that they are determined to champion these issues on behalf of customers and deliver an end-to-end service that addressed their concerns. O2 characterised these broadband niggles in a fun and engaging multi channel campaign, highlighting the lengths they were going to nobble them. Agency Republic created a fun, social and immersive digital campaign that continued to engage the audience with the Niggles and Narks characters beyond the TV and print. The Great Niggle Nobble was an innovative, fun and addictive Facebook and iPhone game that encouraged the UK public (mainly aimed at 25 – 35 year old tech savy males) to join in the hunt and help rid the nation of broadband niggles. In the Facebook game, Players roamed the country (on google maps) nobbling niggles to local O2 stores with the aim of clearing the entire nation. With daily prizes up for grabs, the more they nobbled niggles the more chances they had of winning. They could keep track of their scores and see how well they were doing against their friends. They could even set traps on their mates to slow down their scoring in a bit of friendly rivalry. The iPhone game, a masterpiece of augmented reality, revealed niggles and narks in the real world as you moved your phone around you. Lurking on street corners, hiding behind park benches or jumping on your laptop, with a simple flick of your finger you sent the niggles you found flying off to the O2 Stores near by. Points earned for nobbling on the iPhone were added to facebook scores allowing players to nobble niggles at every opportunity. -
O2 X-range
A series of banners and a microsite for the new O2 X-range of phones. Included is an expandable that allows you take a photo and see it in a Polaroid, a bespoke broadband ad that mixes music and a microsite that shows it’s possible to do great looking creative that is accessible. -
O2 Music
The O2 Digital Music Player was Europe's first player to work with a mobile phone so deserved some innovative advertising. We took a digital double page spread in pioneering broadband music site, Fmag. We used a combination of film and graphics to produce a stunning piece of work that sold loads of units. This work was supported by striking banners and overlays. -
Sackboy
To celebrate the launch of this year’s must-have computer game, Little Big Planet, Agency Republic have created a ‘Sackboy’ generator to showcase the unprecedented customization available in the game. Working from the game’s mantra of ‘Play. Create. Share.’, the microsite lets you create and control your very own 3d version of the games stuffed hero, Sackboy from over 1,000,000 possible variations. Then, once you’re done, you can then share it via a number of options, including your own embeddable Sackboy widget -
Spooks Code 9
To showcase the start of the new Spooks [code 9] series on BBC3, we wanted to give people a taste of what it takes to be a spy in the brave new world of 2012. Facespooks does just that by allowing them to take part in their own mini Spooks mission. Using the very latest face-mapping technology, users can upload a photo and then watch as they risk all for Queen and country, making choices that will determine the outcome of their mission and the fate of their friends and colleagues. Once the mission is complete, a unique video is generated for each user, for them to share or embed however they like. To date to site has had in excess of 50,000 visitors and created over 10,000 unique videos. -
It's Sunshine O'Clock
'It's sunshine o'clock' is an online sunshine finder that offers London consumers the chance to view local pubs and parks by their hours of sunshine! Users can enter their location to find details of local pubs and parks and at what times they will be at their sunniest. They also have the option to view a whole host of pubs and parks with great sunny spots on a map. Pimm's plan to roll out the service beyond the capital and on mobile next year. -
The truth about Smart
Most people think they know all about the smart fortwo. They know it's a cute-looking two-seater which is easy to park and nippy around town. However, precisely because of its compact size and cute looks, many people also assume that the smart lacks 'real car' credentials, that it will be cramped on the inside with a non-existent boot, and that it would crumple horribly in an accident. This is actually far from the truth. The front seats are bigger than in many executive saloons, the boot can take a washing machine, and the 'Tridion' safety cell could survive the weight of 400 elephants. And all this in a car from Mercedes-Benz, packed full of state-of-the-art Mercedes technologies. Agency Republic's campaign therefore seeks to make people reappraise smart as a real car with real car credentials, by confronting people's misconceptions head on in a series of rich media ads and a campaign microsite. -
BBC iPlayer Launch
BBC iPlayer means people can catch up on great programmes from BBC TV from the last seven days via their PC. The advertising illustrates this benefit by highlighting a selection of the latest programmes featuring clips and the end line, ‘BBC iPlayer. Making the unmissable, unmissable.’ Our online expression of the campaign had to do more than just tell people they never have to miss great TV, we wanted to show them and let them discover the benefits for themselves. We also wanted to explain its functionality and ease of use. Our solution involved working closely with the BBC’s content and back end systems to create a regular feed of clips showing unmissable TV. This was displayed in an embedded player which users could navigate, watch and control clips then click through to BBC iPlayer to the full programme and watch straight away. -
R-Class
The Mercedes-Benz R-Class microsite was developed by Agency Republic in response to a very real need to allow consumers to engage with this unique vehicle in an inspirational manner, rather than trying to pigeon hole it or describe each potential purpose and expect consumers to understand its role in their life. Through the digital space we could yet further bring this to life with illustrations tied into each narrative, in the hope of producing an inspirational, thought provoking consumer experience. As with the previous A-to-S site, we took the decision to allow consumers to feel the car - rather than simply show and tell - but this time by way of unique animated visuals and inspired writing delivered in an open unrestrictive and fluid manner. -
From A-to-S
This piece of work for Mercedes-Benz is a groundbreaking site showcasing the attention to detail that runs throughout their entire range of passenger cars. Mercedes wanted to reinforce that the same qualities and features are standard on all their vehicles–whether it’s an entry-level A-Class or the largest S-Class saloon. The site mirrors Mercedes’ approach to vehicle production with a host of interactive elements that reflect the real world experience. The immersive site rewards user exploration with a range of responses, each intrinsically linked to the product detail they’re viewing. Subsequently the user is encouraged to browse the handy ‘model-chooser’. -
Musicubes
A digital first, Musicubes tap into the current popularity of self-publishing sites such as myspace.com amongst Radio 1's target audience of young music fans. This self-publishing application allows users to represent their musical taste on their webspace whilst encouraging trial of Radio 1 online. -
G8rally.com
Throughout July the Make Poverty History campaign was huge news across the world and was spearheaded by numerous UK Charities. This online component of the wider campaign was a true first in that three rival digital agencies temporarily hung up their gloves and teamed up to realise it. Agency Republic (creative direction, design & project management), AKQA (art direction & flash development) and glue London (flash development and backend) worked together under an extremely tight deadline and zero funding to produce a site which caught the imagination of people across the world and achieved extensive press coverage. The idea behind the campaign, which won the first of the FT’s ‘World’s Toughest Briefs’, was to provide supporters of the Make Poverty History campaign who were unable to make it to the G8 rally with a way of joining the protest online. Supporters visiting the microsite are encouraged to sign up to the Live8 petition calling for world leaders to make poverty history. This is a joint campaign between Agency Republic, AKQA & Glue Isobar. -
O2 Active
A visually rich and enticing campaign consisting of rich media banners, overlays and a flash demo. The idea - spanning all media - of users being so immersed in O2 Active that they fail to notice their surroundings is executed with clarity and style. -
BT's new pricing options
Original, noticeable but simple online executions for BT’s new pricing campaign. The idea was particularly suited to animation, a rare example of an idea working better online than offline! All work went to bt.com/simple -
Killzone 2 Webgame
To celebrate the launch of the most eagerly awaited game of 2009, Agency Republic have created the world’s first internet wide shoot’em up. The Killzone 2 webgame. Battle the Helghast across the entire World Wide Web. Will you live to tell the grandchildren about your part in The Battle of Facebook.com? Fight over the sites you visit anyway… Google, YouTube, Girlsandguns.com. When you engage the enemy, call in teammates to maximize the destruction and your score. Shoot up the internet. Not only can you a kill the enemy, the game makes the sites themselves destructible so you can tear them apart too. It’s World Wide War. -
Quacky Races
To celebrate the launch of O2 Top-up Surprises, a TV commercial showed rubber ducks travelling the world to bring customers surprises of all sizes. So we gave our young Pay & Go audience the chance to race their very own O2 duck to win the ultimate surprise – a trip round the world. People could choose and name their own online Tamagotchi-style duck and race it round the globe. They had to work out how much food, love and sleep their duck needed to swim its fastest and make it onto the leaderboard. In 6 weeks: the site has had over 1 million visitors with over 130,000 ducks created and an average time of 9 minutes 56 seconds spent on the site. -
Smokefree Generation
This campaign aimed to reduce smoking prevalence among a very specific target audience – parents in routine and manual occupations. Our strategy was to highlight the concerns of real children affected by smoking and we achieved this by surrounding specific audience groups with online video messages from real children over a 48 hour period. Should the viewer resist the child’s initial plea to interact with the ad and launch the video message, they were shown another execution on a subsequent webpage visit. The strength of the plea increased until the viewer clicked and played the message in full. Once the viewer interacted with the ad, they were no longer served any creative and a new prospect was targeted instead. Four real children (not actors) were used in the video ads in order to increase intrigue and reduce the annoyance factor of being surrounded by messages from a single advertiser. In addition, genre specific calls to action were created to increase salience and cut-through within the environment in which the specific creative is served. Should the ad be served four times without the viewer interacting and launching the full video message, an anti-smoking message and call to action was delivered regardless. -
The Art of Green & Black's
Green & Black's research showed that 20% of UK consumers believed that its range comprised solely of dark chocolate. The truth is that nearly half of its 15 variants are milk chocolate. To combat the consumer misperception, the packaging of the entire range of 15 bars was redesigned to hero a specific vibrant colour for each flavour variant. Taking our cue from the new vibrant packaging, we signed up the 'Godfather of British Pop Art' Sir Peter Blake to create an original art installation made from 700 real Green & Black's chocolate bars. Our campaign website – theartofgreenandblacks.com – gives consumers the chance to win Sir Peter's masterpiece. On the site, you can also create your own piece of art from the Green & Black's new look packaging and submit your work to an online gallery. Viewers can vote for their shortlist of the best entries before Sir Peter selects his winner who can get their own full size installation made up. Weekly prize draws keep visitors coming back to the site and voting on a regular basis while all the usual social tools allow you to distribute your art beyond the website and campaign for votes from your friends. -
A Way to a Manger
'A Way to a Manger' is the essential application for all wise men (and women) this Christmas. Wherever the festivities take you, youll never struggle to find your way home. A Way to a Manger is your guiding light. Our augmented reality iPhone app is our Christmas gift to thank our clients, suppliers and friends for their support with something of genuine use. To find your way, simply enter your postcode to position the manger over your home on the map. Then, lifting your iPhone to the night sky youll see the glistening star. The shining light guides you home as it's positioned directly above your house, and the closer you get, the bigger the star becomes, so you know your manger is near. The application is designed for iPhone 3GS handsets and is available for free from the Apple App Store To support the application, we produced a film which we launched in an email as the agency 'Christmas card' for 2009. We also seeded the film and hosted it on the agency website, where you can truly get into the spirit by printing the hymn sheet to sing along with the film -
Meet the DJs
Radio 1 has always championed specialist musical tastes. So when a change in their schedule meant that a lot of their specialist shows were moving to later time slots it was important to let listeners know about the change, but also to make it clear how much Radio 1 still valued these shows. A contrived advertising message was not something that Radio 1 listeners were going to respond well to. For this target market, nothing is more important than being genuine. So the best solution was to let the DJs sell themselves. The end result is a series of twelve films in which the DJs share their musical backgrounds and passions. Building stronger relationships between themselves and their listeners. And in doing so, reiterating Radio 1’s commitment to musical diversity. -
Pro-Safe
Mercedes have always been at the cutting edge of automotive technology. The brief for Pro-Safe® was to drive home the fact that Mercedes still go further than anyone else in using that technology to provide the ultimate passenger protection. Pro-Safe® is an incredibly advanced and complicated safety system. We wanted to find a way to bring this to life without getting bogged down in the more technical aspects. The Anatomy of Pro-Safe® website is another milestone for Mercedes-Benz. It compares the many unique features of the Pro-Safe® system to the human body’s fantastically advanced self-defence mechanisms by means of state-of-the-art CGI interactivity which tells the story of a crash, stage by stage, and examines how the Pro-Safe system, and your body, reacts at any given moment. -
Cocoon
When promoting the O2 Cocoon, we wanted to deliver the best possible experience across a range of different digital channels, letting the campaign transform and grow to make the most of each one. We focussed on the ‘look’ of this sleek new phone with LED lights shining through its unusual white shell, while exploring the functionality inside (with a music focus). Firstly a handset identity was created to complement the O2 brand, while appealing to a young ‘in crowd’. The LED lights were combined with a music theme to design animated start up / shut down screens and wallpapers, as well as an ‘in handset’ experience tutorial. This sleeker, edgier style for O2 was continued into social networking sites with a ‘teaser’ film and a page on Freewebs offering a Cocoon widget able to sit across multiple social networking sites, enabling friends to code and decode messages to each other. We also partnered with the Ministry of Sound to create a digital music player, promoting it with a DJ playing a 30 minute set using two O2 Cocoons live at the Ministry. Finally, display advertising needed to tie in with the above the line idea, so their natural imagery was used to create beautiful display advertising to appeal to a slightly older audience. -
Pan-European Campaign
A unique visual idea in a world of copy-led campaigns. The campaign line of "World News In Perspective" is brought to life by a creative treatment that visually demonstrates the depth of news coverage available. Other interactive ad units demonstrate the news service from within the ad itself by using live newsfeed technology and allowing the viewer to self-select headline news by region.
Agency profile
Agency Republic

Get in touch with Agency Republic
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