John Lewis FashionAs part of a larger print and poster campaign, the digital ad formats play on the tendency for spring to throw up unpredictable weather conditions by showcasing various suitable outfits. Geo-climatic technology is used so that whenever a consumer goes online, the outfit that is shown in the banner ad is suitable for the current weather condition in their location. Users also have the ability to scroll through other weather conditions, causing the models to rotate wearing other suitable outfits.
HarmonyJohn Lewis lighting can enhance any home and change the feel or mood of your surroundings. Our idea, an interactive microsite & installation, aimed to show that just in the way you can create mood with music, you can do the same with John Lewis lighting. To do this we built a bespoke house, which held over 100 John Lewis lights. The idea being, that people could interact with the house online or for real by choosing any track from over 10 million. The house would light up in time to the track and convey the mood of the music.
adam&eve is a young communications agency made up of people from the worlds of advertising, comms planning, digital, events and design.