About us

In early 2003, a group of creative agencies led by glue London, Profero and Wheel approached the Internet Advertising Bureau (IAB) about launching a new award to celebrate the UK's best digital creative work. The Creative Showcase came to life in Spring 2003 and celebrates creativity and innovation in digital advertising in the UK.

As long as your work targets a UK audience, any agency or in-house team can enter. The Creative Showcase’s main focus is digital creativity, so anything goes! From microsites to widgets, mobile apps to fancy banner formats - share your work and show off a bit. 



Unlike a lot of other awards, it’s free to enter the Creative Showcase. Every month, a winner and two runners up are chosen by our team of senior creative judges. Your work gets featured on the IAB site, newsletters and on The Drum. Winners get to present their work at one of our 3 quarterly award seminars. All the year’s winners and runners up are entered in the annual Creative Showcase Grand Prix, the IAB’s top prize for digital creative in the UK.

Take a look through our showcase to see a decade of digital innovation. Then, take part in adding your work to the record books! 

Get full details on entry criteria  here.

If you have any questions regarding the showcase please contact chloe@iabuk.net


The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising. To access the IAB’s current research, policy briefings, training opportunities and events schedule, please visit www.iabuk.net.


The Drum

The Drum is the UK's biggest news and information platform for people working in the marketing communications sector. Through our website, magazine and live events The Drum reaches almost 400,000 unique users, 12,000 readers in print and over 35,000 twitter followers. Specialising in digital, advertising and design The Drum supports the modern marketing sector with up to date news, analysis and opinion on all aspects of marketing.